BIE

SAMSUNG Pavilion

SAMSUNG Pavilion Visual

SAMSUNG Pavilion

SAMSUNG possesses a deep sense of responsibility towards environmental and humanistic issues, which shows in its carefully organized exhibit. In particular, its multimedia show, a statement on the dire state of our Earth, follows a group of characters as they join forces to save the green planet. This show is timely, exciting and moving all at the same time. As you watch these characters make brave efforts to rescue Earth, you too become invested in this mission, rooting for them to succeed. It also allows us to reflect on the current threats to our environment and what we can do to save it – for ourselves and the future generation.
Theme
Blue Ark - Living Creatively and Imaging Together for the Future
Operating hours
9:00 am - 9:00 pm
Capacity
370 persons
Approximate tour time
28 minutes
Exhibition sections
1F(Queue Area) → Tunnel(Escalator) → 2F & 3F(Multimedia Performance Hall) → 2F(Exhibition Hall) → 1F(Finale) → Outdoor Space

1F(Queue Area)

A screen with moving images welcomes visitors to the pavilion. As visitors wait to enter the main exhibition space, they can learn about environmental issues and the individual exhibits of the pavilion.
Tunnel(Escalator)

Tunnel(Escalator)

The escalators in the pavilion move through a tunnel upon which images and graphics of Earth in danger are projected.
2F & 3F(Multimedia Performance Hall)

2F & 3F(Multimedia Performance Hall)

Here you can enjoy a multimedia show combining performance and high technology. The show begins when the main character and survivors board the Blue Ark ship, and continues as they undertake the monumental task of saving Earth.
2F(Exhibition Hall)

2F(Exhibition Hall)

SAMSUNG’s efforts to solve environmental issues and the company’s future visions are introduced here though various displays.
1F(Finale)

1F(Finale)

The Earth finally returns to its pristine state and visitors leave the exhibition hall watching the happy faces of human beings and healthy living creatures.

Outdoor Space

Visit the Outdoor Space to learn about SAMSUNG’s corporate social responsibility programs. You can even sign up to help in these endeavors.
print